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Whether you’re planning to open your own store or just interested in the financial side of this promising industry, you’ve come to the right spot. In this article, we will explore the typical annual earnings, profitability, expenses, and strategies for boosting profit margins for future store owners. So, let’s get started!

The Children’s Clothing Market

The children’s clothing retail industry in the United States has experienced stable growth in recent years. According to Statista, the revenue in this segment reached approximately $21.3 billion in 2020, with an expected annual growth rate of 3.4% from 2021 to 2025.

In 2024, the global revenue in the Children’s Clothing market is estimated to be $279.40 billion, with the United States accounting for about one-fifth of it, generating the highest revenue of $54 billion in that year. This highlights a promising market for entrepreneurs looking to establish their own children’s clothing stores in this thriving land.

The children's clothing business has the highest revenue
The children’s clothing business has the highest revenue

What Is The Average Annual Revenue Of A Kid’s Clothing Store In The US?

When running a children’s clothing store in the United States, understanding average annual sales can give you an idea of the financial health of the industry. Revenue may vary depending on factors such as store location, size, sales and marketing strategy. It is important to have a common understanding of what to expect.

On average, a children’s clothing store in the US typically earns annual revenue of $250,000 to $1 million or more. This range is influenced by various factors such as the store’s location, target market, product offerings and customer base. Stores located in densely populated areas or popular shopping locations tend to have higher revenue potential due to foot traffic and are more likely to attract customer attention and thus customer demand increase.

There are even many brands that even earn half a billion dollars a year in revenue, such as:

The Children's Place
The Children’s Place
  • The Children’s Place is a popular children’s clothing retailer in the US. It offers a wide range of clothing for infants, toddlers, and older children. The company has reported annual revenues exceeding half a billion USD.
  • Carter’s is another well-known children’s clothing brand in the US. It specializes in baby and toddler clothing, including onesies, pajamas, and accessories. Carter’s has a strong presence in both physical stores and online retail, contributing to its revenue of over half a billion USD.
  • OshKosh B’gosh is a children’s clothing brand that focuses on casual and playwear for kids. It is known for its durable and comfortable clothing, particularly denim products. OshKosh B’gosh has achieved annual revenues surpassing half a billion USD.


How Much Profit Can You Make By Selling Children’s Clothes?

Ensuring profits is essential for any business to survive in this fierce market, including children’s clothing stores. While actual profits may vary due to factors such as location, competition and costs, we can provide a general understanding of their typical earnings.

On average, children’s clothing store owners can expect a profit margin of around 5-10% of their annual sales. It’s important to remember that this range can vary based on different factors. Some stores can achieve higher profit margins by effectively managing costs, implementing successful sales and marketing strategies, and building strong customer relationships.

So, assuming your annual revenue is $500,000, you can expect a profit of around $25,000 – $50,000 a year, and if you can reduce costs and have the right business strategy, the number can be higher.

You can expect a profit margin of 5-10% of your annual sales
You can expect a profit margin of 5-10% of your annual sales

What Are The Expenses You Need To Pay?

When managing a children’s clothing store, costs are something you must pay attention to and if you don’t do well in this area, you will not be able to make a profit, or even close the store just a few months after the store opening.

On average, store owners spend about 60-70% of their revenue on costs related to your store’s business operations. Here are some crucial expenses that contribute to this percentage:

  • Rent and utilities: These costs include the cost of renting the physical space for your store and related utility bills such as electricity, water and heating. And this can be the most expensive expense, accounting for about 40% of the total cost if you choose a store in a crowded central area with many passersby.
  • Inventory cost: This refers to the costs involved in purchasing an initial quantity of children’s clothing items to fill your store with a little extra for stock inventory. And this cost accounts for about 25 – 30% of the total cost.
Importing goods accounts for the highest cost
Importing goods accounts for the highest cost

And the remaining 30 – 35% will be divided among other costs as follows:

  • Employee salaries: This cost includes the salaries or wages of employees you hire to help run the store, including sales associates, cashiers, and possibly store managers.
  • Marketing and advertising: These costs are incurred to promote your children’s clothing store and attract customers. It includes advertising campaigns, online marketing efforts, social media advertising, and any other marketing strategies you use.
  • Store upkeep and maintenance: This includes the costs of maintaining a clean and visually appealing store, including cleaning services, repairs, visual merchandising, and store décor.
  • Technology and Point-of-Sale systems: These costs relate to the technological infrastructure needed for your store, including computer systems, software, and reliable point-of-sale systems to process Manage sales transactions.
PoS system
PoS system
  • Other Expenses: This category includes various additional expenses that may be incurred when running a children’s clothing store, such as insurance, licenses and permits, professional services (accounting) , legal), packaging materials and unforeseen costs.

Surprisingly, 97% of children’s clothing in the United States is produced and imported from abroad (From the New York Post). While some may approach importing wholesale children’s clothes overseas with caution, over time it has been proven that it does not affect product quality and offers a more viable solution in this competitive industry.

Importing goods from countries like Vietnam, China, and India gives you an advantage in terms of labor costs, leading to low product prices, thereby helping you optimize your import costs.

And when talking about a brand that produces smocking children’s clothing in Vietnam, we cannot help but mention the leading brand in this field: K-Embroidery. We do not guarantee that our price is cheaper than others, but we can guarantee that our products have good prices. Even some of our partners have very little capital, but with our advice, they still succeed and maintain a very good children’s clothing business.

If you are a startup preparing to sell this product and struggle with buying wholesale children’s clothes, please contact our Sales team at WhatsApp: +84 85 555 5961.


In conclusion, the children’s clothing business is a relatively competitive industry in the US market but can also bring you a large profit if you have a suitable business strategy and good cost management.