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According to statistics on LinkedIn, the embroidery industry has experienced significant growth, with the global sewing and embroidery machine market expected to reach 14,010.67 million USD by 2031, growing at a CAGR of 10.13%. 

Embroidery machines play a vital role in the success of start-up businesses as they provide profitable opportunities to entrepreneurs. This article aims to identify the best embroidery machine options for beginners, helping them make informed decisions and maximize profits.

K-Embroidery is a leading smocking children’s clothing factory in Vietnam, and of course, we also went through a small-scale startup period. Therefore, we also struggled to find machines that suited our business needs and that was very time-consuming. And to help you find options that are right for you and don’t take much time, we’ve compiled the best machines, whether you have limited capital or a large capital.

Factors to Consider When Choosing an Embroidery Machine

Factors to consider when choosing an embroidery machine
Factors to consider when choosing an embroidery machine

When venturing into the world of embroidery, selecting the right machine is paramount to the success of your business. There are several key factors to consider when choosing an embroidery machine, including budget constraints, machine size, embroidery capabilities, ease of use, durability, and customer support.

By carefully evaluating these factors, you can make an informed decision that aligns with your start-up’s needs and sets you on the path to embroidery excellence.

Target audience

Who are the people you want to reach with your products or services? That’s your target audience. They are the specific group of people who are most interested in what you have to offer. Identifying your target audience is important because it helps you shape your branding, marketing, and product offerings to meet their needs.

It’s crucial to be specific when defining your target audience. Avoid being too broad or generic, as you may end up losing the attention of most potential customers. By targeting a specific audience, you can focus your efforts on the market that holds the most promise for your business.

Identify your target audience
Identify your target audience

So, how do you narrow down your target audience? Start with the basics: demographics. Consider factors like age range, income level, location, occupation, and gender.

Additionally, think about the unique needs that your product or service fulfills. Consider how much production is required to meet your customers’ demands. It’s also important to determine whether you are selling to businesses or individual consumers. Taking these factors into account will help you pinpoint your target audience more effectively.

Budget considerations

When deciding to buy an embroidery machine, it is important to think about your budget. Please answer these questions when considering buying a machine:

  • How much can you spend on this machine?
  • If your budget is limited, should you buy a used one instead of a new one?
  • Should you buy 2-3 cheap machines or 1 expensive one?
Consider your budget
Consider your budget

Remember that embroidery machines can range in price, so it’s important to set the right budget for your startup business. By determining your budget in advance, you can focus on finding machines that are within your price range and avoid overspending.

Machine size and space requirements

Another important factor to think about when choosing an embroidery machine is its size and the space it will take up. Consider the area where you plan to set up the machine. Do you have enough room for a large machine, or do you need something more compact?

Embroidery capabilities and features

Capacity and features are also a factor you need to consider, because it greatly affects your cash flow.

Consider the machine features
Consider the machine features

For example, if you only need to produce a moderate quantity for your niche market, you should only choose medium capacity embroidery machines. Some embroidery machines have more features and are more expensive than usual. And there will be features that are not necessary for your production needs, so to save costs, you can choose machines with necessary features for you.

Ease of use and learning curve

When choosing an embroidery machine, it is essential to think about how easy it is to use and how much time it will take to learn. Some machines have simpler controls and intuitive interfaces, making operation easier, especially for beginners.

Look for machines that have user-friendly features, clear instructions, and maybe even built-in tutorials or training resources, and it would be best if you consult other people’s opinions and reviews of previous buyers.

As a beginner, you should choose the easy-to-use machine
As a beginner, you should choose the easy-to-use machine

Durability and reliability

Although embroidery machines on the market currently have good durability, there are still some machines with higher depreciation rates due to more unnecessary features. Therefore, you should learn about reviews from other users about products that are durable, long-lasting, and provide stable performance for your startup business.

Customer support and warranty

Customer service and warranty policy are also important factors that many people ignore when choosing an embroidery machine.

Example: Singer brand has excellent warranty policies
Example: Singer brand has excellent warranty policies

With customer service, you should choose brands that have good 24/7 service and enthusiastically support you. For example, you want to work morning and night to increase productivity for your business, but if your embroidery machine has problems at night and there is no one to help you solve the problem, you will have to wait until the morning for support, you don’t want to have that downtime, right?

As for the warranty policy, you should choose brands with good warranty policies, willing to return or refund if the product has errors (but must be from the manufacturer).

Embroidery Business Guide for Beginners

Type of Embroidery Machine to Consider

When it comes to choosing the best embroidery machine, you have a few options to consider: single-head machines and modular multi-head embroidery machines.

  • The single-head embroidery machine is a great choice for beginners. It’s affordable and allows you to learn embroidery techniques while still being reasonably efficient. As your skills improve and your customer base grows, the single-head machine will continue to be a valuable investment.
  • On the other hand, if your business has expanded and you need to handle larger orders, a modular multi-head production or embroidery machine is a wise investment. This machine can operate independently, offering higher productivity and the ability to handle bigger orders more quickly. With multiple needles, the machine ensures uninterrupted embroidery. Even if one needle breaks, the others will keep working, ensuring top performance and timely order fulfillment.
Modular multi-head embroidery machine
Modular multi-head embroidery machine

Top Embroidery Machines for Start-Up Businesses

Now you know the criteria needed to choose an embroidery machine for a successful embroidery business and I will give you the 5 best rated machines on the market today.

1. PFAFF Creative Icon ($9,485.00)

PFAFF Creative Icon is suitable for large-scale start-ups
PFAFF Creative Icon is suitable for large-scale start-ups

The PFAFF Creative Icon is a top-notch embroidery machine crafted in Germany. It offers exceptional quality and allows you to embroider with confidence while enjoying freedom and efficiency.

With the PFAFF Creative Icon, you can experience seamless connectivity, impressive power and performance, and a spacious workspace for your embroidery projects. It has been thoughtfully designed for artisans, providing access to over 800 embroidery designs and 27 different techniques. The machine also offers convenient features like swipe, zoom, and pinch functions. Additionally, it incorporates advanced IDT technology for enhanced precision, stability, and power.

This is a machine that has received many positive reviews on Amazon (4.6/5.0 stars with 51 global ratings) and on many other review sites.

2. Ricoma MT-1502 ($10,186.00)

The RICOMA MT-1502 is a well-known embroidery machine that is highly recommended for businesses. If you’re a beginner looking for a top-notch commercial embroidery machine, this one from RICOMA is worth considering.

The RICOMA MT-1502 is a two-head embroidery machine designed for commercial and industrial use. It can embroider various items like hats, bags, flat fabrics, and finished garments. It’s great for working on both small and bulky items, and it provides a large sewing area for your designs. This machine also has a smaller sewing arm that allows you to easily embroider tricky areas.

Ricoma MT-1502 is quite expensive and suits start-ups with high budgets
Ricoma MT-1502 is quite expensive and suits start-ups with high budgets

It has received quite many positive reviews on Trustpilot (4.0/5.0 stars with 83 ratings). 

3. Tajima SAI ($6,545.00)

Tajima SAI is great for medium-scale start-ups
Tajima SAI is great for medium-scale start-ups

The TAJIMA SAI is a highly regarded embroidery machine series offered by TAJIMA. If you’re a beginner in need of a high-performance multi-head embroidery machine, this one could be a great choice.

The TAJIMA SAI is designed with user convenience in mind. It has a clear positioning system that allows you to easily monitor the progress of your embroidery. It also includes features like a thread-break sensor with anti-dust protection, a middle thread guide for effortless threading, and an easy-to-adjust thread tension.

The TAJIMA SAI comes with two types of frames: a larger tubular frame and a smaller one. It boasts a multi-lingual 7-inch operation panel, various built-in fonts, and different embroidery area dimensions. Specifically, it has 8 needles and an embroidery area of 200x300mm.

4. Baby Lock Venture ($18,399.20)

The Baby Lock Venture is a 10-needle machine that offers a range of features that promise the best level of performance. These include Intuition IQ monitoring, IQ Designer and perfect positioning, made possible by the touchscreen. These IQ features can connect to your phone, making it easy to monitor the embroidery process from your phone. It also has a 7 7/8 x14 inch hoop, among many others.

Baby Lock Venture is really expensive
Baby Lock Venture is really expensive

This is a machine that has received many positive reviews on Amazon (4.4 out of 5.0 stars with 51 global ratings) and on many other review sites.

5. PFAFF Creative 3.0 ($2,699.25)

PFAFF Creative 3.0 suits small-sized start-ups

One standout feature of this machine is its color touchscreen. It displays stitches in high resolution, showing their actual size and true colors. You can even customize embroidery designs directly on the screen. Another exciting feature is the stitch creator function, which allows you to create 9mm stitches and gives you unlimited options to explore your creativity.

The Creative 3.0 also comes with built-in embroidery fonts and a variety of embroidery designs and sizes to choose from. It includes the original IDT system, ensuring precise fabric feeding, a generous sewing area, 4 built-in stitch fonts, LED lights for enhanced visibility, and precise positioning capabilities.

This machine has received many positive reviews from many different sources online and is suitable for businesses with limited budgets.

Recommendations for Different Start-Up Business Needs

Small-scale start-ups with limited budget

When looking for the best embroidery machine brand for small-scale startups on a limited budget, there are several options to consider. You can some brands that offer affordable embroidery machines suitable for small businesses such as

  • Brother: They have models like the Brother PE800 and Brother SE600, which are budget-friendly options with a good balance of features and affordability
  • Singer: The Singer Futura XL-550 is a popular choice for small businesses because it offers a combination of embroidery and sewing capabilities.
  • Janome: The Janome Memory Craft 500E is a reliable and affordable embroidery machine that offers many good features.
  • Bernette: The Bernette 79 is a popular model for small businesses because it offers a good balance between affordability and functionality.
  • EverSewn: EverSewn Hero is a compact and budget-friendly option that is suitable for small-scale startups.
EverSewn Hero
EverSewn Hero

Medium-sized start-ups with moderate budget

There are several brands of embroidery machines that are suitable for medium-sized startups with a moderate budget. These brands offer a good balance between affordability and functionality, making them ideal for businesses looking to invest in embroidery machines.

  • Brother: The Brother PE770 is a popular choice for beginners and offers a good combination of features and affordability. It has an integrated design, easy-to-use controls, and a large embroidery field.
  • Janome: The Janome MB-7 is a versatile machine with a 7-needle setup, integrated design, and color LCD touch screen. It strikes a balance between beginner simplicity and pro-level capabilities.
  • Singer: The Singer Futura XL-550 is a versatile machine that offers both embroidery and sewing capabilities. It has a large embroidery hoop, built-in designs, and the ability to connect to a computer to download additional patterns.
Singer Futura XL550
Singer Futura XL550

Large-scale start-ups with higher budget

For large-scale start-ups with a higher budget, there are several embroidery machine brands that are suitable. Here are some top brands to consider:

  • Barudan
  • Happy
  • Melco
  • Ricoma
  • Tajima
  • SWF
  • Wilcom

These brands are known for offering high-quality commercial embroidery machines that can handle large-scale production. They provide a range of features and options to meet the needs of start-ups with higher budgets.


The answer to your question depends on a few factors. However, if your main focus is embroidery (not sewing or quilting), we highly recommend getting a multi-needle machine. This type of machine offers several benefits. First, it has a tubular arm and different attachments, allowing you to embroider on various types of garments. Second, you can set it up and leave it to work on its own. This means you can spend more time on other aspects of your business instead of constantly monitoring the machine while it embroiders.

I hope this information has helped you narrow down your choices. Good luck with your embroidery business! If you have any questions, please feel free to reach out to our Sales team via WhatsApp at +84 85 555 5961.