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According to Fortune Business Insights, the global children’s clothing market size is predicted to increase from 198.80 billion USD in 2023 to 318.34 billion USD in 2030. It shows the growth and high demand of people for clothes.

Rebeca Butman, a children’s clothing designer and owner of Le Petit Kids, a kids’ clothing store in New York City, said: “Over the past 20 years, especially the last 10 years, there have been big changes in how kids grow up.” “Kids nowadays prefer to wear more traditional clothes, like dresses and pants with cute patterns and looser styles.”

US apparel market size by product (2015 - 2025)
US apparel market size by product (2015 – 2025)

Trends, especially children’s clothing trend, change at a very fast pace and that leads to the emergence of fast fashion – which only fits each trend and is made from poor materials. Not only that, but it also causes other serious consequences to the environment and health. That’s why now, people are starting to become more aware of this issue and choose more sustainable products.

This article will list some outstanding fashion trends in the US in 2024. See if the clothes in your wardrobe are part of these trends!

Gender-neutral Clothing (Unisex)

This trend emerged about 5 years ago, but designers and fashion brands are still focusing on innovating and creating designs that blur the lines between men’s and women’s styles, instead focusing more on creating gender-neutral or unisex styles. So we can generally understand that unisex clothing is clothing that can be worn by both men and women.

This trend has been around for a long time and has exploded in recent years, so it’s not difficult for you to find a unisex shirt or pants. Here are some examples for unisex products:

  • T-shirts have fun, colorful patterns or even just words that can be worn by both boys and girls.
  • Jeans and long pants have wide legs, helping the wearer feel comfortable, suitable for all genders.
  • Hoodies and sweatshirts in neutral colors like gray, black or white are loved by everyone.
Unisex children's clothes
Unisex children’s clothes

Gender-neutral clothing is all about including everyone and letting kids be themselves, no matter what people think boys or girls should wear. It gives parents and kids more options to choose from, instead of sticking to old-fashioned ideas about what boys and girls should wear. 

When kids wear gender-neutral clothes, they learn that everyone should be treated equally and respected, which helps make the world a more accepting place for everyone.

Sustainable and Eco-Friendly Materials

Why is sustainable clothing becoming increasingly popular? Fast fashion products are often cheap because they are made from low-quality fabrics, so parents worry that the clothes will harm their children’s health. That is the main reason, there are several other reasons such as environmental concerns, ethical concerns, etc.

100% cotton is the best option for baby clothes
100% cotton is the best option for baby clothes

Environmentally friendly fabrics and materials used in children’s fashion:

  • Organic Cotton: It is grown without toxic chemicals, pesticides or genetically modified organisms (GMOs), reducing damage to the environment.
  • Bamboo: Don’t be surprised that bamboo is a highly sustainable material that grows quickly without the need for pesticides or a lot of water.
  • Recycled polyester: Recycled polyester fabric is made from old polyester stuff like plastic and water bottles. It’s a more eco-friendly option because it saves energy and resources compared to making new polyester from chemicals.
  • Hemp: This is a versatile and durable material that requires little water and pesticides to grow.

Baby’s skin is usually very sensitive and easily gets irritated if they wear low-quality clothes. That’s why, as parents, we shouldn’t hesitate to spend money on buying durable clothes for our little ones. Even if they outgrow them after a while, safety should always be our top priority.

Minimalism is Back to the Game

It is true that children will often like colorful things, including clothes. But this trend is gradually appearing more at ages older than about 12 years old and even at lower ages in the US.

Not only children but also parents want to buy simple clothes for their kids because they make it easier for parents to dress their children. With fewer options, it saves time and eliminates decision fatigue. Parents can easily mix & match these clothes, creating many different outfits without much effort.

In addition, there are a few other reasons why parents prefer these types of minimalist clothes and buy them for their children:

  • It reduces the need for a large wardrobe because fewer items can be mixed and matched to create different looks.
  • Versatile clothing can transition from casual playtime to more formal events, saving time and effort in choosing an outfit.
  • They are often made of comfortable and durable materials, allowing children to move freely and withstand daily activities.
Minimalism style is gradually popular in the US
Minimalism style is gradually popular in the US

Athleisure Wear for Kids

Children’s fashion is being influenced by sports trends, more and more children like to wear this type of clothing and form a new trend, let’s take a look at some of its characteristics and you will know the reason why:

Athleisure Wear is loved by active kids
Athleisure Wear is loved by active kids
  • Soft and stretchy fabrics that allow for ease of movement.
  • Breathable materials that help regulate body temperature during physical activities.
  • Functional features like moisture-wicking properties to keep kids dry and comfortable.
  • Elastic waistbands and adjustable closures for a flexible fit.
  • Sneakers and athletic shoes that provide support and cushioning for active play.
  • Athleisure wear combines sporty elements with everyday fashion, making it suitable for both active and casual wear.

The trend is growing, more and more young people are following the trend and here are tips they shared on social media like pairing sports-inspired tops like hoodies or sweatshirts with comfortable pants like leggings or joggers. Or pair a blazer or sports vest with a t-shirt and shorts for a stylish and practical look.

Retro-Inspired Fashion

Does it sound strange to you? Of course, this is a fashion trend that has been around for a long time. Retro-inspired fashion refers to clothing styles and trends inspired by previous decades, typically from the 20th century. 20. And surprisingly it’s making a comeback in children’s clothing!

Vintage fashion often reflects the nostalgia and cultural influence of a particular time period, resulting in unique and vintage-inspired looks. It can include clothing styles, patterns, colors, accessories and even hairstyles that were popular in the past.

Here are some examples of retro-inspired style and aesthetics:

  • Flared pants and flared skirts were popular in the 70s.
  • The colorful tie-dye pattern reminds us of the 60s hippie era.
  • Denim overalls and overalls evoke the grunge style of the 90s.
  • Vintage-inspired graphic t-shirts feature iconic characters or logos from the past.
  • Retro-inspired fashion brings the nostalgia of past decades into the present.
Retro-Inspired Fashion is a new trend in some regions of the US
Retro-Inspired Fashion is a new trend in some regions of the US

Retro children’s fashion allows parents to share their childhood memories and style with their children. Retro clothes stand out from modern trends, giving children a distinct and individual look. The re-emergence of vintage-inspired fashion in children’s clothing offers an opportunity to celebrate the past and create unique and eye-catching looks for children. It’s a trend that combines elements of nostalgia, individuality, and timeless style.

Smocking Clothes

Just like retro fashion, smocking clothes, especially children’s dresses, are gradually being “revived” and are increasingly popular with children in countries such as the US, UK, Japan, etc.

Smocking dress is rising as the newest trend all over the world
Smocking dress is rising as the newest trend all over the world

What is most surprising, although the development of technology and machinery has helped increase productivity and reduce labor, people in the upper class still prefer hand-smocked children’s clothing products over the machine-made ones.

For those who don’t know, smocking is a sewing technique that creates decorative and embroidered stitches on fabric. It involves sewing small folds together and then adding intricate embroidery on top. The result is a textured and stretchy fabric with a unique and captivating look.

Why is it so popular and gradually becoming so popular?

  • Comfortable because it is made from the best materials (depending on the brand)
  • Can be worn for many occasions (e.g., going to parties, picnics, formal occasions, or even going to school, etc.)
  • Has unique and personalized designs as parents can choose from a variety of patterns, colors, and designs, allowing their children to stand out with their own individual style.
  • Smocking adds a special touch to children’s clothes with its intricate embroidery and textured appearance.

Because this fashion trend is becoming widespread and popular, the demand from people and the profits for businesses have increased. However, some factories or suppliers, in order to maximize profits, have used low-quality fabrics and deceived buyers by claiming they are 100% premium fabric.

Therefore, both retail and wholesale buyers need to thoroughly research information about the factory they intend to purchase from, and it’s best to read reviews from previous buyers.

If you are looking for a reputable factory in Vietnam, K-Embroidery is an excellent choice. We are a leading manufacturer of smocked children’s clothing with top-quality standards. You can even visit our production facilities if you wish, where you can observe everything from the fabric selection process to the final quality control. Is this trustworthy enough for you? If you want more information about us, please take a look at our website or contact our sales team at WhatsApp: +84 85 555 5961.


In conclusion, the year 2024 has brought forth some exciting and popular trends in baby clothing in the US. With the emphasis on comfort, versatility, and individuality, these top six trends offer parents the opportunity to express their personal style while ensuring their babies are both fashionable and comfortable. As the year unfolds, these trends are expected to continue captivating parents and influencing the world of baby fashion.