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The children’s clothing industry is doing really well these days. A recent report by Research And Markets says that by 2030, the global market for children’s wear could be worth around $343.6 billion, growing at a rate of 4.9% each year. Parents are always on the lookout for fashionable and cool clothes for their kids. So, opening a store that sells children’s clothes is considered as a smart idea.

But before you start your business, it’s important to know how much money you’ll need to get things going smoothly.

This article will carefully analyze the costs you will need to run a smocking children’s clothing business, so the article will be very long, and it is not suitable for anyone who is not serious about starting a business in this competitive industry.

All Startup Costs for Children Clothing Retail Store

Before you open a store that sells kids’ clothes, it’s important to figure out how much money you’ll need to get started. The amount can change based on things like where your store is, how big it is, and how much inventory you’ll have. You’ll also need to think about how much money you’ll spend on advertising and promoting your store.

Total Costs for opening a clothing store
Total Costs for opening a clothing store

1. Renting/buying a retail store

Buying a retail space can be a more significant investment, but it can also provide long-term benefits. The National Association of Realtors says the average cost to buy commercial real estate in the US is about $200 per square foot. However, buying may not be suitable for startups with little capital, so future store owners should consider carefully.

Another factor to consider is the location of the retail space. Prime locations, such as high traffic areas or popular shopping malls, can increase the cost of renting or buying. For example, retail space on New York City’s Fifth Avenue can cost up to $3,000 per square foot per year, according to Forbes.

In addition to the cost of renting or buying, there may be additional costs such as deposits, estate agent fees and legal fees. It is important to have a clear understanding of all the costs involved before deciding to open a retail establishment.

Renting a store is a wise choice for small capital businesses
Renting a store is a wise choice for small capital businesses
  • Example 1: Renting a 1,200 square foot retail space in a suburban shopping center with moderate foot traffic can cost about $24,000 per year.
  • Example 2: Purchasing an 800-square-foot retail space in a high-traffic downtown area could cost about $200,000 a year.

It is important to note that although Example 1 may have lower costs, it doesn’t mean that Example 1 is as profitable as Example 2.

2. Interior design and store setup

Of course, creating an appealing store space is important when opening a children’s clothing store as it attracts babies’ attention. Industry experts say that the cost of setting up a physical store in the US can range from $100,000 to $500,000, depending on the store’s size, location, and complexity. This includes expenses like rent, licenses, inventory, equipment, utilities, insurance, and salaries.

Interior design

Interior design costs are about making the store look nice and attractive to customers. The price for interior design services can vary depending on the project’s size and complexity, ranging from $5,000 to $50,000 or more.

This includes fees for consultations, design plans, furniture, fixtures, lighting, signs, flooring, and wall decorations. Some stores may also spend money on themed decorations or interactive displays to make the shopping experience better.

Interior store design
Interior store design

Store setup

Store setup costs refer to the expenses of arranging the store’s layout and functionality. This includes fixtures, store equipment, and technology like cash registers, security systems, and audio-visual equipment. Setting up a store usually costs between $10,000 and $50,000, depending on the store’s size and complexity.

Installation and labor costs come into play when setting up the store’s infrastructure, fixtures, and equipment. This includes fees for installation, construction, electrical work, and plumbing. Costs can vary based on location, complexity, and store regulations, ranging from $5,000 to $30,000 or more. It’s important to consider these costs early on to avoid unexpected expenses and delays.

3. Inventory and Stock Children’s Clothing and Accessories

When starting a children’s clothing store, it’s important to think about the clothes and accessories you’ll have in stock. Recent statistics show that the average start-up cost for a retail store ranges from $50,000 to $250,000. And about 30% – 40% of that amount is used to buy clothes and accessories for storage.

To manage inventory costs effectively, it is important to do thorough research on the latest fashion trends and what customers like. Buying from wholesalers and manufacturers can save you money when buying in bulk, but it’s important to find a balance between quality and price.

Research reputable factories in the country you want to buy wholesale from. For example, when looking for a smocking children’s clothing factory, K-Embroidery will appear as the best choice. We always provide smocking children’s clothing products to strict countries such as the US, UK, Japan, … and are partners of the Vietnamese government. Curious? Go to K-Embroidery’s website and take a look.

Additionally, having a good inventory management system is also important. This system will help you keep track of what’s in stock, monitor sales trends, and evaluate how well your marketing strategies are working. It can help you avoid running out of stock or having too much inventory, both of which can be costly mistakes.

Stock children's clothing and accessories
Stock children’s clothing and accessories

Tips for inventory and stockpiling include:

  • Buy high-quality and affordable clothing and accessories from reputable manufacturers, perhaps considering countries with cheap wholesale prices such as Vietnam, China and India.
  • Maintain up-to-date inventory and stock only best-selling items.
  • Offer different styles, colors, and designs to provide a variety of options.
  • Plan to regularly check inventory and evaluate the performance of each product category.
  • Offer discounts and promotions on slow-moving products to avoid overstocking.

4. Point-of-sale (POS) and inventory management system

Properly managing your inventory is really important for running a successful kids clothing store. It means keeping track of what you have in stock, ordering more when you need to, and making sure you’re not spending too much on inventory.

There are different types of systems that can help you manage your inventory. A basic Point of Sale (POS) system, which includes inventory management features, can cost between $1,200 and $2,500. If you want more advanced features, like real-time data tracking and forecasting, you might need to spend up to $6,500. According to recent surveys, small businesses typically spend around $1,500 to $5,000 per year on inventory management software, depending on how big and complex their operations are.

Shopify POS is worth considering
Shopify POS is worth considering

For small businesses, it’s also a good idea to think about how easy the system is to use, if you can customize it to fit your store’s needs, and how much it costs.

Here are some options for POS (Point of Sale) systems and inventory management software, along with their features and pricing:

  • Clover POS: They have different plans available, both basic and advanced. The costs range from $1,200 to $6,500. They also offer hardware packages starting at $69 per month.
  • Square POS: They have a free plan available, along with affordable options for hardware and additional software features.
  • TradeGecko: They offer inventory management software starting at $39 per month. They have advanced features like predicting demand, managing the supply chain, and automation.
  • Shopify POS: They offer various pricing plans, and their hardware starts at $29 per month. They also provide inventory management features and an easy-to-use interface.

5. Website

Creating a website for your business can help you reach more customers, make people aware of your brand, and increase your sales. But it does come with a price. Recent statistics show that building a website for a small business can cost around $2,000 to $10,000 on average. And maintaining the website can cost anywhere from $50 to $1,000 per month.

Here is a table of some additional costs when creating a website for your store:

Website development costs Depends on how complex you want the design to be, what features you want to include, how many pages you need, the type of hosting you choose, and the level of customization you want.
  • A small business website costs anywhere from $2,000 to $8,000.
  • E-commerce websites can cost $5,000 to $10,000 or even more.
Hosting costs For people to access your website, you need to host it on a server. Hosting costs depend on the type of hosting you choose.
  • Shared hosting (share a server with other websites) costs $4 and $20 per month. 
  • VPS hosting (more control and resources), costs $20 to $100 per month.
  • Dedicated hosting costs more than $120 per month
Maintenance costs After launching your website, you need to maintain it regularly to make sure it runs smoothly and stays up-to-date. This includes updating the content, fixing bugs and errors, optimizing it for search engines, and implementing security measures. The cost of maintenance can range from $50 to $1000 a month, depending on the complexity of your website and the level of support you need.
Online marketing costs Includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Online marketing costs can vary greatly depending on what you choose to do. It could be a few hundred dollars per month or even thousands of dollars.

Here are some examples of successful children’s clothing stores that have done well online:

  • Crazy 8: They have an easy-to-use website and showcase trendy and affordable clothes. They have beautiful product images and customer reviews. They also offer free shipping and easy returns to ensure their customers are satisfied.
  • Gymboree: Their website is very professional and user-friendly. It’s easy to find what you’re looking for with clear categories and filters. They use images and videos to showcase their products and make shopping easy.
  • Janie and Jack: They have a stylish and sophisticated website that matches their brand. They have great pictures and detailed descriptions of their products. They also tell stories to connect with customers and make them feel something.

6. Marketing and advertising expenses

Marketing and advertising are vital for a kids clothing store’s success. According to the Small Business Administration (SBA), businesses that make less than $5 million should spend about 7-8% of their revenue on marketing and advertising. 

The cost of advertising on social media depends on which platform you use and who you want to reach

  • Facebook ads average $0.50-$2.00 per click, Instagram ads cost $0.70-$1.00 per click, and running ads on both platforms can cost $2000-$4000 monthly.
Facebook Ads attracts new customers
Facebook Ads attracts new customers
  • Google Advertising charges $1-$2 per click.
  • Hosting events may cost $500-$5000, while flyers and direct mail cost $0.30-$0.80 each.
  • Radio ads range from $300 to $5000 per week.
  • Content marketing, priced at $3000-$10,000 monthly, is another effective strategy.

7. Hiring and training staff

One of the most critical aspects of any business is attracting the right talent and providing adequate training to ensure that they can provide top-notch customer service. As a store owner, you will need to hire a team of professionals, including sales associates, cashiers, visual merchandisers, stock associates, and management personnel, depending on the size of your store and the volume of traffic you expect.

  • Hourly wages: The average hourly wage for retail sales associates in the US is around $13.91.
  • Employee benefits: Benefits account for an average of 30.2% of an employee’s total compensation package in the retail industry.
  • Training costs: Training costs can range from $500 to $5000 per employee per year.

By investing in your team, you can build a strong, customer-centric culture that will drive sales and help your business grow.

8. Office equipment and supplies

Buying office equipment and supplies is an important part of starting a kids clothing store. You’ll need things like computers, printers, phones, and furniture. The cost can vary depending on the store’s size, but it’s usually between $5000 and $15,000.

What you need for store equipment and supplies
What you need for store equipment and supplies
  • A high-end desktop computer with a printer and scanner can cost around $1500 to $2000.A cheaper option is a laptop, which costs about $1000 to $1500.
  • You’ll also need software programs like accounting software and Microsoft Office Suite, which can cost up to $500.
  • For a small store, a new phone system can cost between $300 and $500. If you’ll be doing customer service over the phone, you might need a headset, which can cost $50 to $200.
  • A comfortable chair can cost $100 to $500, and a good desk can cost between $100 and $300.
  • Filing cabinet costs range from $100 to $500.

9. Legal and licensing fees

When you start a kids clothing store, there are legal and licensing requirements you need to meet, and they come with some costs. The exact amount you’ll have to pay depends on where your store is located, the type of business you have, and the permits and licenses you need.

On average, in the US, starting a kids clothing store can cost between $1,500 and $5,000 or more for legal and licensing fees.

  • The first thing you need to do is register your business and get an employer identification number (EIN) from the IRS. This usually costs around $50 to $500.
You need to register your business
You need to register your business
  • Next, you’ll need to get the right permits and licenses to legally operate in your state and city. These can include a sales tax permit, a general business license, zoning permit, building permit, and fire safety inspection. The cost for these permits and licenses typically ranges from $500 to $2,500.
  • You may also need to pay legal fees for drafting and reviewing contracts, leases, and other important documents. This can add up to around $500 to $3,000.

To save on these costs, it’s a good idea to research the specific requirements in your area and seek advice from a business attorney or consultant. Some states also offer free or low-cost business counseling services to help you with the legal and licensing process.


In summary, starting a kids clothing store involves spending a lot of money at the beginning, but it has the potential to make a lot of money in the long run. After reading this blog post, entrepreneurs have more knowledge to plan their budget and make a business plan that includes all the costs.


Is selling clothes a good way to make money?

Selling clothes can be a profitable way to make money, but success depends on various factors such as market demand, competition, pricing, and marketing strategies.

What clothing is most profitable?

The profitability of clothing depends on trends, seasons, and target customers. Generally, items like athleisure wear, women’s clothing, and children’s clothing tend to be more profitable. However, it’s essential to research and analyze the specific market and consumer preferences to identify the most profitable clothing niche.

What brand sells the most clothes?

Nike has maintained its position as the most valuable apparel brand globally for seven consecutive years, as per the Brand Finance Apparel 50 2021 report. Nike’s success is attributed to its sponsorship of renowned athletes and sports teams, along with its iconic slogans like “Just Do It” and recognizable Swoosh logo.